HFMUS

Demographics

General Demographic Profile
Audience		% Comp
Male	..............	72.8
Female	..............	27.2

Age
18-24	..............	1.3
25-34	..............	11.8
35-49	..............	42.9
50+	..............	44.0
Median Age	..............	48.1 years

Marital Status
Single	..............	5.5
Married	..............	88

Education
Graduated College or better	..............	54.5
Attended/Graduated College or better	..............	76.2

Employment
Employed	..............	85.1
Managers/Professional	..............	54.3

Household Income
$150,000+	..............	43.1
$200,000+	..............	22.0

Median Household Income
Heads of Household	..............	$141,873
Male Heads of Household	..............	$142,950

Median Value of Principal Residence
Heads of Household	..............	$431,093
Male Heads of Household	..............	$436,620

Total Audience
Heads of Household	..............	2,330,000
Male Heads of Household	..............	1,697,000

Source: Mendelsohn Affluent Survey 2008