Car and Driver
Demographics  
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General Demographic Profile

Audience

 

% Comp

Male

..............

72.8

Female

..............

27.2

     

Age

   

18-24

..............

1.3

25-34

..............

11.8

35-49

..............

42.9

50+

..............

44.0

Median Age

..............

48.1 years

     

Marital Status

   

Single

..............

5.5

Married

..............

88

     

Education

   

Graduated College or better

..............

54.5

Attended/Graduated College or better

..............

76.2

     

Employment

   

Employed

..............

85.1

Managers/Professional

..............

54.3

     

Household Income

   

$150,000+

..............

43.1

$200,000+

..............

22.0

     

Median Household Income

   

Heads of Household

..............

$141,873

Male Heads of Household

..............

$142,950

     

Median Value of Principal Residence

   

Heads of Household

..............

$431,093

Male Heads of Household

..............

$436,620

     

Total Audience

   

Heads of Household

..............

2,330,000

Male Heads of Household

..............

1,697,000

     

Source: Mendelsohn Affluent Survey 2008