|
Total Audience |
.............. |
10,501,000 |
|
Male |
.............. |
9,302,000 |
|
% Male |
.............. |
(88.6%) |
|
Female |
.............. |
1,199,000 |
|
% Female |
.............. |
(11.4%) |
|
Readers Per Copy |
||
|
Adults |
.............. |
8.3 |
|
Men |
.............. |
7.3 |
|
Median Age |
||
|
Adults |
.............. |
37.5 |
|
Men |
.............. |
37.5 |
|
18-24 |
.............. |
21.9% |
|
25-34 |
.............. |
22.0% |
|
35-49 |
.............. |
33.1% |
|
Median HHI |
||
|
Adults |
.............. |
$68,662 |
|
Men |
.............. |
$68,539 |
|
40,000+ |
.............. |
75.1% |
|
50,000+ |
.............. |
65.2% |
|
60,000+ |
.............. |
56.2% |
|
75,000+ |
.............. |
45.3% |
|
100,000+ |
.............. |
29.3% |
|
Median Value Of Owned Home |
||
|
Adults |
.............. |
$232,698 |
|
Men |
.............. |
$231,785 |
|
Marital Status |
||
|
Single |
.............. |
35.5% |
|
Married |
.............. |
52.5% |
|
Employed |
.............. |
77.6% |
|
Managers/Professionals |
.............. |
23.2% |
|
Sales/Office Operations |
.............. |
14.7% |
|
Natural Resources/Construction |
.............. |
14.9% |
|
Other Employed |
.............. |
24.8% |
|
Source: MRI Spring 2008 |
||
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