HFMUS

Demographics

Total Audience	..............	10,501,000
Male	..............	9,302,000
% Male	..............	(88.6%)
Female	..............	1,199,000
% Female	..............	(11.4%)

Readers Per Copy
Adults	..............	8.3
Men	..............	7.3

Median Age
Adults	..............	37.5
Men	..............	37.5
18-24	..............	21.9%
25-34	..............	22.0%
35-49	..............	33.1%

Median HHI
Adults	..............	$68,662
Men	..............	$68,539
40,000+	..............	75.1%
50,000+	..............	65.2%
60,000+	..............	56.2%
75,000+	..............	45.3%
100,000+	..............	29.3%

Median Value Of Owned Home
Adults	..............	$232,698
Men	..............	$231,785

Marital Status
Single	..............	35.5%
Married	..............	52.5%

Employed	..............	77.6%
Managers/Professionals	..............	23.2%
Sales/Office Operations	..............	14.7%
Natural Resources/Construction	..............	14.9%
Other Employed	..............	24.8%

Source: MRI Spring 2008

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