Car and Driver
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CarandDriver.com

The online extension of the world's # 1 automotive magazine is the one-stop destination for in-market automotive buyers and enthusiasts alike. The site offers exclusive automotive reviews, road test information, vehicle pricing, dealer quotes and more.

Traffic

Monthly Uniques

..............

2,805,022

1,104,000*

Average Visits/Unique Visitors

..............

1.27

1.32*

Time Spent

..............

8:27

2:2*

Source: Omniture Jan 09'
*Source: comScore Jan 09'

Audience

 

Male

..............

53%

 

Female

..............

47%

 

18 - 34

..............

30%

 

18 - 49

..............

64%

 

Average Age

..............

36.0

 

Average HHI

..............

$84,509

 

Source: comscore Jan 09'

 

Misc.

  • 78% in-market to purchase a vehicle – seeking expert opinions and advice.
  • 76% routinely asked for their opinions – influence millions of shoppers each year.
  • 38% subscribe to our printed magazines – new audience with low duplication.

For more Information: www.JumpstartAutomotive.com

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