Marketing Solutions

Online Reader Panel

Currently, CAR and DRIVER has thousands online reader panelists and the database is constantly growing. CAR and DRIVER’s database of online readers gives an advertiser the opportunity to access a highly responsive audience.
The panel can be broken into subsets (e.g., specific demographics, purchasing behavior and more) providing a tailored, fast turn-around glimpse into the thought processes and purchasing habits of a highly-targeted audience with valuable opinions. The panel can be used for reader awareness studies, pre/post studies, copy testings, etc.
An advertiser can access the panel with a custom questionnaire and after a quick turnaround will receive a customized report based on their specific marketing needs and goals.

Custom Magazine

Car and Driver can create original conntent designed to showcase a specific brand or vehicle.
The content is written by CAR and DRIVER editors.
Dramatic photography and graphic design is utilized.
In-depth road test features are included.
The custom magazine can be distributed as a print unit, in a digital/interactive unit, or in a web-based platform.

Inspired by CAR and DRIVER magazine, CAR and DRIVER Radio brings the pages of the world’s largest automotive publication to life. Hosted by award-winning, automotive expert Alan Taylor, the show features insightful interviews from some of the auto industry's most powerful CEOs, designers and news makers. The show is broadcast each week from the Petersen Automotive Museum in Los Angeles, California.

CarandDriver.com has created this exciting new program that offers in-market buyers and automotive enthusiasts the opportunity to discover a vehicle through sight, sound and motion in a trusted automotive environment.
Two key features are the Guided Discovery and Ride Along. The Guided Discovery uses a combination of narration and graphics to bring the vehicle to life for users. In the Ride Along, users will be able to ride along with an automotive expert as they test drive a vehicle highlighting the experience and key features of the vehicle.

Harnessing the insights provided by over 1,000 data points, we help marketers connect with our audiences. From fundamentals such as age and income to finer lifestyle points and transactional information, our data drives insights, which in turn, fuels big ideas. Our segmentation, profiling and predictive capabilities enable our marketing partners to communicate with heightened precision in order to remain involved in - and integral to - the conversation.