Road & Track
Demographics  
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Total Audience

..............

5,817,000

Male

..............

5,301,000

% Male

..............

(91.1%)

Female

..............

516,000*

% Female

..............

(8.9%)

     

Readers Per Copy

Adults

..............

8.5

Men

..............

7.8

     

Median Age

Adults

..............

41.7

Men

..............

41.4

18-24

..............

14.9%

25-34

..............

18.8%

35-49

..............

38.9%

     

Median HHI

Adults

..............

$78,714

Men

..............

$79,375

40,000+

..............

81.6%

50,000+

..............

71.0%

60,000+

..............

65.7%

75,000+

..............

53.5%

100,000+

..............

33.6%

     

Median Value Of Owned Home

Adults

..............

$280,572

     

Marital Status

Single

..............

28.6%

Married

..............

57.1%

     

Employed

..............

81.1%

Managers/Professionals

..............

28.5%

Sales/Office Operations

..............

14.0%

Natural Resources/Construction

..............

15.3%

Other Employed

..............

23.3%

     

Source: MRI Spring 2008

* Projections relatively unstable

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