Road & Track
Demographics  
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General Demographic Profile

Audience

 

% Comp

Male

..............

75

Female

..............

25

     

Age

   

18-24

..............

1.6

25-34

..............

10.1

35-49

..............

43.5

50+

..............

44.7

Median Age

..............

48.5 years

     

Marital Status

   

Single

..............

5.7

Married

..............

88.8

     

Education

   

Graduated College or better

..............

54.9

Attended/Graduated College or better

..............

76.1

     

Employment

   

Employed

..............

83.3

Managers/Professional

..............

52.8

     

Household Income

   

$150,000+

..............

44.5

$200,000+

..............

23.8

     

Median Household Income

   

Heads of Household

..............

$143,179

Male Heads of Household

..............

$144,806

     

Median Value of Principal Residence

   

Heads of Household

..............

$442,244

Male Heads of Household

..............

$445,720

     

Total Audience

   

Heads of Household

..............

1,492,000

Male Heads of Household

..............

1,119,000

     

Source: Mendelsohn Affluent Survey 2008