HFMUS

Road & Track

Demographics

General Demographic Profile
Audience		% Comp
Male	..............	75
Female	..............	25

Age
18-24	..............	1.6
25-34	..............	10.1
35-49	..............	43.5
50+	..............	44.7
Median Age	..............	48.5 years

Marital Status
Single	..............	5.7
Married	..............	88.8

Education
Graduated College or better	..............	54.9
Attended/Graduated College or better	..............	76.1

Employment
Employed	..............	83.3
Managers/Professional	..............	52.8

Household Income
$150,000+	..............	44.5
$200,000+	..............	23.8

Median Household Income
Heads of Household	..............	$143,179
Male Heads of Household	..............	$144,806

Median Value of Principal Residence
Heads of Household	..............	$442,244
Male Heads of Household	..............	$445,720

Total Audience
Heads of Household	..............	1,492,000
Male Heads of Household	..............	1,119,000

Source: Mendelsohn Affluent Survey 2008