HFMUS

Demographics

Total Audience	..............	5,817,000
Male	..............	5,301,000
% Male	..............	(91.1%)
Female	..............	516,000*
% Female	..............	(8.9%)

Readers Per Copy
Adults	..............	8.5
Men	..............	7.8

Median Age
Adults	..............	41.7
Men	..............	41.4
18-24	..............	14.9%
25-34	..............	18.8%
35-49	..............	38.9%

Median HHI
Adults	..............	$78,714
Men	..............	$79,375
40,000+	..............	81.6%
50,000+	..............	71.0%
60,000+	..............	65.7%
75,000+	..............	53.5%
100,000+	..............	33.6%

Median Value Of Owned Home
Adults	..............	$280,572

Marital Status
Single	..............	28.6%
Married	..............	57.1%

Employed	..............	81.1%
Managers/Professionals	..............	28.5%
Sales/Office Operations	..............	14.0%
Natural Resources/Construction	..............	15.3%
Other Employed	..............	23.3%

Source: MRI Spring 2008
* Projections relatively unstable

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