Road & Track
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As America's oldest automotive enthusiast brand, ROADandTRACK.com serves up a winning combination of enthusiast focused automotive features and news along with a comprehensive buyer's guide that includes road test & comparison test reviews. Visitors can watch hundreds of videos that cover a wide range of vehicles, view detailed photo galleries and interact with other enthusiasts and in-market shoppers in the ROADandTRACK.com forums. The site reaches an average of 1 million unique visitors each month with over 20 million page views.

Traffic

Monthly Uniques

..............

894,999

454,000*

Average Visits/Unique Visitors

..............

1.22

1.28*

Time Spent

..............

9:16

2:2*

Source: Omniture Jan 09'
* Source: ComScore Jan 09'

Audience

Average Age

..............

33.3

 

Male

..............

57%

 

Female

..............

43%

 

Average HHI

..............

$77,789

 

Source: ComScore Jan 09'

Misc.

  • 78% in-market to purchase a vehicle – seeking expert opinions and advice.
  • 76% routinely asked for their opinions – influence millions of shoppers each year.
  • 38% subscribe to our printed magazines – new audience with low duplication.

For more Information: www.JumpstartAutomotive.com

For Digital Advertising:

Jumpstart Automotive Media


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pdf General Conditions for Web Advertising

pdf Road & Track Digital Advertising Specs from Jumpstart