Marketing Solutions

ROAD & TRACK LIVE- Exotic Car Driving Experience

Open any issue of ROAD & TRACK and you will find stories about trips and road tests that any enthusiasts would gladly offer up their right arm to experience. From a comparison test between the Corvette Z06, Lotus Edge and Porsche 911 to a road test of the Mercedes-Benz E320, our editors live every enthusiast’s dream. ROAD & TRACK LIVE is designed to give enthusiasts a taste of what it’s like to live the dream.
The program provides auto enthusiasts with the opportunity to drive some of the world’s hottest exotic cars at street and custom track events held across the nation. www.roadandtrack.com

Online Reader Panel

Currently, ROAD & TRACK has thousands of online reader panelists and the database is constantly growing. ROAD & TRACK’s database of online readers gives an advertiser the opportunity to access a highly responsive audience.
The panel can be broken into subsets (e.g., specific demographics, purchasing behavior and more) providing a tailored, fast turn-around glimpse into the thought processes and purchasing habits of a highly-targeted audience with valuable opinions. Ht epanel can be used for reader awareness studies, pre/post studies, copy testing, etc.
An advertiser can access the panel with a custom questionnaire, and will receive a customized report based on their specific marketing needs and goals.

ROAD & TRACK can create digital content designed to showcase a specific brand or vehicle.
The content is written by ROAD & TRACK editors.
Dramatic photography and graphic design is utilized.
In-depth road test features are included.
The custom magazine can be distributed as a print unit, in a digital/interactive unit, or in a web-based platform.

ROAD & TRACK SPEED Radio has recently hit the airwaves, complementing ROAD & TRACK Magazine. Ed Justice, Jr., a well-recognized automotive on-air personality and photographer is the host of this show. ROAD & TRACK SPEED Radio is a live radio show that speaks to the Gen X automotive enthusiast who wants to take his car to the next level with performance upgrades, cool electronics and aftermarket go-fast parts. Listeners will be able to call-in and get instant feedback on their questions from editors, engineers and manufacturer guests.

RoadandTrack.com has created this exciting new program that offers in-market buyers and automotive enthusiasts the opportunity to discover a vehicle through sight, sound and motion in a trusted automotive environment.
Two key features are the Guided Discovery and Ride Along.The Guided Discovery uses a combination of narration and graphics to bring the vehicle to life for users. In the Ride Along, users will be able to ride along with an automotive expert as they test drive a vehicle highlighting the experience and key features of the vehicle.

Harnessing the insights provided by over 1,000 data points, we help marketers connect with our audiences. From fundamentals such as age and income to finer lifestyle points and transactional information, our data drives insights, which in turn, fuels big ideas. Our segmentation, profiling and predictive capabilities enable our marketing partners to communicate with heightened precision in order to remain involved in - and integral to - the conversation.