Demographics
American Photo Readers are*...
Loyal
- They have been reading American PHOTO for 7 years
- 78.7% of the magazine is read
- Spend 1.8 hours reading the publication
- 69% save their issues and of those people, they keep their issues for 3.9 years
Passionate
92% of our audience have been active photographers for more than 5 years
Influential & Driven
- 97% have taken action as a result of reading the magazine
- 70% visited advertiser website
- 65% visited PopPhoto.com
- 54% bought advertised product
- 41% recommended a product to a friend
- 57% discussed an article with a friend
Source: 2006 Readership Survey
, a division of Lagardère SCA