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PopPhoto.com is the online extension of American Photo and Popular Photography, the world's premier showcase for outstanding photography and the leading technical authority, buyer's guide and how-to resource for the photo enthusiast. The site presents a wide range of content from coverage of art, fashion, journalism, celebrity, sports, politics, and advertising to unmatched technical expertise on technique, craft and equipment used in creating outstanding images.

Traffic
Monthly Uniques	.............................	800,500
Time Spent	.............................	8:52
Newsletter Subscribers	.............................	48,000
Source: WebTrends April 2008
Audience
Male/Female	.............................	40%/60%
Average Age	.............................	45.4
18-34	.............................	32%
18-49	.............................	47%
Any College*	.............................	87%
College Grad+*	.............................	48%
Average HHI	.............................	$75,013
Source: comScore April 2008 *Source: User Survey 2007