Demographics
Popular Photography Readers are...
Loyal
- They have been reading Popular Photography for 11 years
- 78.4% of the magazine is read
- Spend 2 hours reading the publication
- 64% save their issues and of those people, they keep their issues for 3.4 years
Passionate
-
91% of our audience have been an active photographers
for more than 5 years
Influential & Driven
- 98% have taken action as a result of reading the magazine
- 76% visited advertiser website
- 63% visited PopPhoto.com
- 73% bought advertised product
- 50% recommended a product to a friend
- 60% discussed an article with a friend
Source: 2006 Readership Survey
, a division of Lagardère SCA