Our Readers are Affluent and Vital
|
Total Adults |
.............. |
2,707,000 |
|
Female |
.............. |
2,035,000 |
|
Male |
.............. |
671,000 |
|
Median Age |
.............. |
47.8 |
|
Age 18-34 |
.............. |
19% |
|
Age 18-49 |
.............. |
57% |
|
Age 25-49 |
.............. |
53% |
|
Age 25-54 |
.............. |
69% |
|
Age 55+ |
.............. |
28% |
|
Median HHI |
.............. |
$74,548 |
|
HHI $75,000+ |
.............. |
50% |
|
HHI $100,000+ |
.............. |
41% |
|
Median IEI |
.............. |
$43,529 |
|
Any College |
.............. |
68% |
|
Graduated College + |
.............. |
36% |
|
Employed |
.............. |
67% |
|
Professional/Managerial |
.............. |
31% |
|
Own Home |
.............. |
70% |
|
Median Home Value |
.............. |
$311,257 |
|
Home Value $150,000 + |
.............. |
59% |
|
Home Value $200,000 + |
.............. |
53% |
|
A or B County |
.............. |
89% |
|
Single |
.............. |
55% |
|
Married |
.............. |
45% |
|
Parent |
.............. |
37% |
|
Children in HH |
.............. |
46% |
|
Source: MRI Fall 2008 |
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