• Cycle World
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Cycleworld.com is dedicated to all motorcycle enthusiasts, no matter what they ride. With insightful and honest reporting on all aspects of motorcycling, the site provides featured stories, events, buyer guides and reviews.

Traffic
Average Monthly Unique Visitor	135,631	23,000**
Average Time Spent	9.83
Average Pages/Visit	7.91
Source: Omniture Jan 09' **Source: comScore Jan 09'
Audience
Male	..............	77%
Female	..............	23%
Average Age	..............	41
Average HHI	..............	$114,686
Motorcycle Ownership*	..............	89%
Motorcycle Plan to Purchase*	..............	72%
Source: comScore Jan 09' *Source: comScore Media Matrix

For a more in-depth look into cycleworld.com readers, please view the study brochure at the bottom of the page or contact your sales representative.

Online Advertising Rates and Specifications

Standard Units

Creative Dimensions	Max File Size	Creative Formats Accepted	Animation/Loops	Price
300x250	40K	GIF, JPEG, Standard 3rd Party Tags	30 seconds/unlimited	$30
728x90	40K	GIF, JPEG, Standard 3rd Party Tags	30 seconds/unlimited	$30
160x600/160x800	40K	GIF, JPEG, Standard 3rd Party Tags	30 seconds/unlimited	$35
300x600	40K	GIF, JPEG, Standard 3rd Party Tags	30 seconds/unlimited	$35

Lead time: 3-5 business days

Rich Media Expandable and Floating Units

Creative Dimensions	Max File Size	Creative Formats Accepted	Animation/Loops	Lead Time
160x600 > 400x600* (expand/open left)	100K (Initial- 30K; Polite Load- 70K)	3rd Party Rich Media	30 seconds/unlimited	5 business days
320x250 > 500x250* (expand/open left)	100K (Initial- 30K; Polite Load- 70K)	3rd Party Rich Media	30 seconds/unlimited	5 business days
728x90 > 728x180* (expand/open down)	100K (Initial- 30K; Polite Load- 70K)	3rd Party Rich Media	30 seconds/unlimited	5 business days

*All expandables and floaters must be user-initiated. A close button is required in the upper right corner.