HFMUS

Demographics

A New Generation Of Affluence
Total Audience	..............	1,612,000
Women	..............	1,333,000 (83%)
Readers per copy	..............	3.24

Median Age	..............	40.4
Age 21+	..............	94%
Age 18-34	..............	34%
Age 18-49	..............	71%
Age 25-49	..............	58%
Age 25-54	..............	72%

Median HHI	..............	$77,169
HHI $75,000+	..............	52%
HHI $100,000+	..............	34%

Any College	..............	70%
Graduated College+	..............	37%
Employed	..............	69%
Professional/Managerial	..............	32%

Single	..............	30%
Married	..............	52%
Children in HH	..............	44%

Own Home	..............	67%
Media Value of Owned Home	..............	$314,934
A/B County	..............	86%

Source: MRI Doublebase 2007

A New Generation Of Affluence