Woman's Day
Rates  
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Effective January 1, 2008
Rate Base: 3,800,000

2008 National Display Rates

Four Color

1X

Full Page

240,370

2/3 Page

189,240

1/2 Page and Digest

147,745

1/3 Page

119,990

1/4 Page

93,170

 

Two Color

Full Page

234,520

2/3 Page

179,120

1/2 Page and Digest

144,940

1/3 Page

98,705

1/4 Page

79,990

 

Black & White

Full Page

200,765

2/3 Page

150,510

1/2 Page and Digest

118,260

1/3 Page

79,360

1/4 Page

68,830

1/6 Page

40,205

Back Cover

377,970

Second Cover

315,305

Third Cover

310,020

Effective January 1, 2008

2008 Regional Rates

Combined Circulation CPM

Up to 499,999

500,000- 999,999

1,000,000- 1,999,999

2,000,000- 2,499,999

2,500,000- 2,999,999

3,000,000- 3,499,999

3,500,000- 3,800,000

Four Color

Page

$138.38

$123.66

$113.74

$110.29

$107.25

$104.36

$101.27

2/3 Page

$105.19

$ 93.98

$ 86.38

$ 83.69

$ 81.45

$ 79.18

$ 76.94

1/2 Page

$ 82.59

$ 73.44

$ 69.14

$ 65.93

$ 64.11

$ 62.38

$ 60.68

1/3 Page

$ 66.75

$ 59.72

$ 54.84

$ 53.34

$ 51.85

$ 50.40

$ 49.04

 

Two Color

Page

$134.20

$119.89

$110.44

$107.08

$104.02

$101.19

$ 98.28

2/3 Page

$ 87.13

$ 87.41

$ 80.13

$ 78.07

$ 75.95

$ 73.86

$ 71.78

1/2 Page

$ 78.23

$ 69.64

$ 63.89

$ 62.43

$ 60.78

$ 59.12

$ 57.33

1/3 Page

$ 52.52

$ 46.81

$ 43.09

$ 42.47

$ 41.38

$ 40.16

$ 39.07

 

Black & White

Page

$115.40

$103.18

$ 94.61

$ 93.08

$ 90.55

$ 88.10

$ 85.50

2/3 Page

$ 84.00

$ 75.03

$ 68.83

$ 66.98

$ 65.24

$ 63.29

$ 61.56

1/2 Page

$ 65.65

$ 58.55

$ 53.74

$ 52.47

$ 50.95

$ 49.59

$ 48.18

1/3 Page

$ 44.03

$ 39.34

$ 36.28

$ 35.88

$ 34.98

$ 33.94

$ 32.94

There is a minimum space charge of $1,500 gross before earned discounts or additional charges on Regional buys.