Special Interest Publications
Mechanical Specifications  
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Click here to upload your ad.

Ship All Materials To:
Woman's Day SIPs Department
1633 Broadway, 43 floor
New York, NY 10019

  • Note: All electronic data will be held for one year from date of last insertion and all media will be destroyed after three months unless directed otherwise.

Acceptable File Formats:

Single page PDF/X-1a-PDF version 1.3 (Acrobat 4); output resolution of 2400 dpi; composite CYMK; high-quality JPEG or lossless Zip compression; resolution for color and grayscale images is 300 dpi; resolution for monochrome images is 1200 dpi; and fonts are embedded and subsetted 100% as well as other characteristics. This format is acceptable for full or partial pages. Trapping is the responsibility of the file provider. Further information about PDF-X1a can be found at http://www.ipa.org. All custom ink colors must be approved by Production Manager and identified by PANTONE number. Note: Any non-process colors are included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

Unacceptable File Formats:

Other file types, such as Postscript, TIFF, TIFF/IT, EPS, native Photoshop, Quark, InDesign, Illustrator, etc.

Proof Specifications:

Kodak Approval; Epson Digital; or other SWOP Coated 3 certified contract proof. All proofs must be made according to SWOP standards including color bars. Proofs that do not meet SWOP criteria will be used for color break only. More info can be found at http://www.idealliance.org. IN ADDITION, please supply two content (laser) proofs 100% to size, which are an identical match to supplied file. Note: This will allow HFM to ensure content integrity.

Submit Creative Via:

HFM U.S. Ad Portal at http://hfmus.com/hfmus/upload_ad

Note: A contract proof must follow the next business day.

Ink Specifications:

4/C process. Match colors available.

Density:

Total density should not exceed 300%.

Marks:

All marks (trim, bleed) should be included in all colors and must be located 1/4" (6.35 mm) from trim and not to invade the live or bleed areas.

Binding Specifications:

Perfect bound; jog to foot - except for Eating Light which is Saddle-Stitched.

MetaData:

We support AdsML, GWG Ad and Soft-Proofing Tickets.

Printing Method:

Web offset.

General Rules:

Allow minimum 0.125" (3.175mm) on all sides for bleed ads; Reverse type or 4/C Black text smaller than 10 pt and any solid type smaller than 6 pt cannot be guaranteed for perfect registration or readability; white color objects cannot be set to overprint.

Page Dimensions

All Sizes Are Width Times Depth

NON BLEED (Width x Depth)

BLEED (Width x Depth)

TRIM SIZE (Width x Depth)

Full Page

7" x 10"

8 1/8" x 10 3/4"

7 7/8" x 10 1/2"

2/3 Page Vertical

4 1/2" x 10"

5" x 10 3/4"

4 3/4" x 10 1/2"

1/2 Page Horizontal

7" x 4 7/8"

8 1/8" x 5 1/2"

7 7/8" x 5 1/4"

1/2 Page Vertical

3 1/4" x 10"

4" x 10 3/4"

3 3/4" x 10 1/2"

1/2 Page Digest

4 1/2" x 7"

5 1/8" x 7 5/8"

4 7/8" x 7 3/8"

1/3 Pg Chkrboard

4 1/2" x 4 7/8"

5 1/8" x 5 3/8"

5" x 5 1/4"

1/3 Pg Square

4 1/2" x 4 7/8"

5 1/8" x 5 3/8"

4 7/8" x 5 1/8"

1/3 Pg Vertical

2 1/4" x 10"

2 7/8" x 10 3/4"

2 5/8" x 10 1/2"

1/4 Pg Chkrboard

3 1/4" x 4 5/8"

3 7/8" x 5 1/4"

3 5/8" x 5"

Island

4 1/2" x 7 1/4"

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Island (Butt to Rule)

4 3/4" x 7 3/8"

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Spread

15" x 10"

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16 1/4" x 10 3/4"

Gutter Bleed 15"x10"

15 3/4" x 10 1/2"

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1/2 Horizontal Spread

15" x 4 7/8"

16" x 5 1/2"

15 3/4" x 5 1/4"

Live matter safety - leave 3/8" from all trim edges. Gutter safety for type - 1/8" from each side of spread center.