Total Audience

..............

20,325,000

Women

..............

19,318,000(100%)

Median Age

..............

50

Age 18-34

..............

3,092,000 (15.2%)

Age 18-49

..............

10,153,000 (50%)

Age 25-54

..............

11,695,000 (57%)

Median HHI

..............

$58,053

Att./Grad. College+

..............

11,559 (56%)

Employed

..............

11,719 (57%)

Children In Household

Any Children

..............

8,052 (40%)

Under 6

..............

3,090 (15%)

3+ People in Household

..............

10,328 (51%)

.

Homeowners

Own Home

..............

15,410 (76%)

Home Value 150,000+

..............

9,580 (47%)

Source: MRI Fall 2009, Total Adults