Total Audience

..............

20,481

Women

..............

19,412 (100%)

Median Age

..............

50.4

Age 18-34

..............

3,206 (16%)

Age 18-49

..............

10,051 (49%)

Age 25-54

..............

11,999 (59%)

Median HHI

..............

$55,310

Att./Grad. College+

..............

11,145 (54%)

Employed

..............

11,601 (57%)

Working Mothers

..............

4,918 (24%)

Children In Household

Any Children

..............

8,198 (40%)

Under 6

..............

3,322 (16%)

6 - 11

..............

3,895 (19%)

12 - 17

..............

4,731 (23%)

3+ People in Household

..............

10,366 (51%)

.

Homeowners

Own Home

..............

15,226 (74%)

Home Value 100,000+

..............

12,122 (59%)

Region

A or B Countries.

..............

13,569 (66%)

Source: MRI Spring 2009, Total Adults