Woman's Day
Rates  
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Effective January 2010 issue
Rate Base: 3,800,000

2010 National Display Rates

 

Four Color

Two Color

Black & White

Full Page

259,960

253,630

217,130

2/3 Page

204,660

193,715

162,775

1/2 Page & Digest

159,785

156,750

127,900

1/3 Page

129,770

106,750

85,830

1/4 Page

100,765

86,510

74,440

1/6 Page

   

43,480

       

Back Cover

408,775

   

Second Cover

341,000

   

Third Cover

335,285

   

2010 Regional Rates

Combined Circulation CPM

Up to 499,999

500,000- 999,999

1,000,000- 1,999,999

2,000,000- 2,499,999

2,500,000- 2,999,999

3,000,000- 3,499,999

3,500,000- 3,800,000

Four Color

Page

$149.66

$133.74

$123.01

$119.27

$115.99

$112.87

$109.52

2/3 Page

$113.76

$101.64

$ 93.42

$ 90.51

$ 88.09

$ 85.63

$ 83.21

1/2 Page

$ 89.32

$ 79.42

$ 74.78

$ 71.31

$ 69.34

$ 67.47

$ 65.62

1/3 Page

$ 72.19

$ 64.59

$ 59.31

$ 57.69

$ 56.07

$ 54.51

$ 53.03

 

Two Color

Page

$145.14

$129.66

$119.44

$115.80

$112.50

$109.44

$106.29

2/3 Page

$105.59

$ 94.53

$ 86.66

$ 84.43

$ 82.14

$ 79.88

$ 77.63

1/2 Page

$ 84.43

$ 75.31

$ 69.09

$ 67.52

$ 65.73

$ 63.94

$ 62.01

1/3 Page

$ 56.80

$ 50.62

$ 46.60

$ 45.93

$ 44.75

$ 43.44

$ 42.25

 

Black & White

Page

$124.81

$111.59

$102.32

$100.66

$ 97.93

$ 95.29

$ 92.47

2/3 Page

$ 90.85

$ 81.14

$ 74.44

$ 72.44

$ 70.56

$ 68.44

$ 66.58

1/2 Page

$ 71.00

$ 63.32

$ 568.12

$ 56.74

$ 55.11

$ 53.63

$ 52.11

1/3 Page

$ 47.62

$ 42.55

$ 389.23

$ 38.80

$ 37.83

$ 36.71

$ 35.63

There is a minimum space charge of $1,500 gross before earned discounts or additional charges on Regional buys.


pdf 2010 National Rates