Custom Publishing 

Hachette Filipacchi Custom Publishing is a content development resource dedicated to helping corporate brands reach consumers. Through a precise understanding of our client's strategic marketing and communication objectives, coupled with our proven ability to motivate consumers through meaningful and relevant content, we create one-to-one communications that foster a long-term relationship with a client and its customers. Hachette has successfully translated brand communication platforms into award-winning, results-driven, editorial content for over 45 blue-chip marketers. Since its inception HFM Custom Publishing has won over 42 awards and honors from prestigious organizations such as Folio Magazine, SPD and Print Magazine.

Case Study

CLIENT: Mercedes Benz USA

TITLE: Momentum

TARGET: Mailed to all Mercedes Benz owners and leases across North America

CIRCULATION: 750,000

FREQUENCY: Quarterly

CHALLENGE: In order to protect its dominant position in an increasingly competitive luxury automotive marketplace, Mercedes wanted a unique way to reward customer loyalty and encourage multiple vehicle ownership among existing car owners.

EXECUTION: We produced Mercedes Momentum magazine to reflect the premium design standards of Mercedes automobiles and the refined editorial interests of Mercedes vehicle owners. Each issue covers topics on literature, travel, fashion and rider safety. In addition, readers will also find information on the latest Mercedes technological developments and the newest models, complete with factory specifications.