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ELLE.com Forms Strategic Partnership with Rue La La

07/06/2009

Private Sale Website will Offer Unique Access to Breakthrough On-line Shopping Experience

NEW YORK, N.Y. (July 6, 2009) -- Hachette Filipacchi Media U.S. (HFM U.S.), publishers of ELLE.com, today announced that it has formed a strategic partnership with Rue La La, a leading private sale website. Through the partnership with HFM U.S., Rue La La will provide ELLE.com visitors with access to invitation-only, limited time, private sales of premium designer brands and lifestyle experiences (http://www.elle.com//Fashion/Fashion-Spotlight/ELLE-Designer-Sales). This is the first media partnership for Rue La La.

ELLE.com visitors and email subscribers will be provided a unique opportunity to shop private sale Boutiques of their favorite designers. Each Boutique is available online for for 48 hours and features merchandise and services at discounted prices. Members who join Rue La La through ELLE.com will have access to an “Editors’ Picks” Boutiques which will be selected by ELLE’s renowned editorial fashion team led by ELLE VP, Editor in Chief Roberta Myers.

Women with a passion for fashionable lifestyles have consistently turned to ELLE.com for information on the latest trends and insights on well-known as well as up-and-coming designers. The Rue La La co-branded Boutiques complement the designers and lifestyle content featured on ELLE.com. Through the partnership with Rue La La, ELLE.com visitors will now be able to directly access these brands in a new and exciting way.

“ELLE.com users love to shop online,” says Anna Pezik, executive editor of ELLE.com. “Through our editor-selected Rue La La private sales, we are connecting our audience with the designers she loves, keeping her style chic and modern.”

“Rue La La has revolutionized how consumers are shopping online.” said Ben Fischman, CEO Retail Convergence. “We are excited about this partnership and the opportunity to bring together Elle.com’s recognized editorial leadership with the most innovative ecommerce business model. Elle.com’s visitors are the first to recognize fashion and shopping trends and through this partnership they will continue to stay one step ahead by accessing their favorite designers and lifestyle brands in the newest and most exciting shopping experience.”

About ELLE
ELLE is the largest fashion magazine in the world, with 42 editions on five continents. It is also the foundation of numerous brand extensions, including ELLE DECOR (25 editions), ELLE A Table (five editions), ELLE Accessories (seven editions) and ELLE.com (20 websites).The U.S. edition reaches an audience of 5.1 million readers, who find in ELLE style and substance with an independent point of view. ELLE is published by Hachette Filipacchi Media U.S. (HFM U.S.).

About RueLaLa.com
Rue La La (Ruelala.com) is an exclusive, invitation-only online destination where members discover premier-brand, private sale boutiques, each open for just two days. New boutiques open each day at 11:00 a.m. (EST) and feature a well-edited collection of sought-after offerings from the best brand names in the world at 50-80% below retail. From coveted “must haves” to the discovery of something unexpected, Rue La La offers access to apparel and accessories for both men and women, items for the home and experiences to indulge in at private sale prices from the convenience of your desktop.

About Hachette Filipacchi Media U.S. (HFM U.S.) (www.hfmus.com)
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers’ passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman’s Day, Woman’s Day Special Interest Publications); Automotive (Jumpstart Automotive Media, Car and Driver and Road & Track) and Motorcycling (Cycle World). HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.