EVP/COO Philippe Guelton To Lead Centralized Operational Functions and Services and a Newly-Created Corporate Development and Planning Effort
03/03/2009
New York, N.Y., March 3, 2009 - Alain Lemarchand, President & CEO, Hachette Filipacchi Media U.S. (HFM U.S.) today announced that he has centralized functions and services that are shared across the company into a cohesive group and has created a corporate development effort to be led by EVP/COO Philippe Guelton. This group includes Corporate Development, Digital Media, Corporate Sales & Marketing, Information Technology, Consumer Marketing & Manufacturing and Procurement. In addition, the Men’s Advertising Group continues to report to Guelton.
This restructuring follows and complements yesterday’s announcement by Lemarchand regarding the creation of brand groups for the women’s titles. The brand groups are led by Chief Brand Officers responsible for developing new revenue streams, setting brand direction across platforms and integrating print and digital advertising sales in their respective business units.
“This centralization will optimize efficiencies and the performance of the company’s internal functions and will propel reinvestment in both internal and external growth,” said Lemarchand. “We are breaking down internal silos, building synergies and streamlining HFM U.S. operations. Consolidating these departments under Philippe gives the new Chief Brand Officers efficient and responsive operational support.
Lemarchand added, “We are also creating a Corporate Development and Strategic Planning group under Philippe to promote corporate expansion through mergers and acquisitions, corporate partnerships and strategic alliances and to help the brand groups in identifying and assessing business opportunities. Philippe knows the company and the industry well and has done an excellent job as Chief Operating Officer over the past six years.”
Hachette Filipacchi Media U.S. www.hfmus.com enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company’s editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.

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