HAVEN by HFM U.S. Returns to Hollywood for Awards Season 2009
02/16/2009
HAVEN Goes Beyond the Gift with Experiences, Public Service and Events; Preps and Pampers Celebrities for Academy and Independent Spirit Awards
Thursday, February 16 2009 (Hollywood, CA) – After launching in Hollywood for Academy Awards Week in 2007, HAVEN by Hachette Filipacchi Media U.S. (HFM U.S.) returns triumphantly to Los Angeles for Awards Week 2009, bright, bold and better than ever. HAVEN transcends the traditional awards venue experience by offering visitors an exclusive daily combination of charitable activities, personal services, entertainment, refreshments and private, VIP/celebrity events each evening. Both talent and media will find ample reasons to linger, to sample and participate in daytime and evening experiences at a luxurious private estate high above Beverly Hills, all with the active participation and coverage of five of HFM U.S.’s media properties including ELLE, American PHOTO , ELLE DECOR, Metropolitan Home and Premiere.
“We have long recognized that HAVEN—and this sets us apart from all other celebrity experience venues— provides an interactive, complete experience with the invited talent, our publications and our partners,” says Al Silvestri, Vice President, Corporate Marketing and Creative Services, HFM U.S.. “HAVEN is just that, relaxing, rejuvenating, uplifting. Along with our brand sponsors, our wide editorial participation and our partner The Creative Coalition, first, we make our talent guests feel good, and then we give them an opportunity to do good through participation in a PSA campaign to support the arts.”
A schedule of activities for HAVEN thus far includes:
DAILY ACTIVITIES (BY APPOINTMENT ONLY)
Attending media and celebrities can choose from a range of services including: pampering, spa treatments and personal services from WARREN-TRICOMI hair care, OPI nail products and services and AMERICAN LASER CENTERS; a portrait in American PHOTO’s photo studio with Sony’s flagship A900 DSLR and professional photo tips and consultation from DIGITAL DAYS and SONY ; self-publishing services from BLURB; and more to come.
Premium products on offer include: American Laser Centers; Foster Grant’s legendary family of eyewear. Celebrities “behind those Foster Grants” have included Elvis Presley, Raquel Welch and Woody Allen; Kenneth J. Lane jewelry; Hoover vacuums; OPI nail products; Powerplate workout systems, Mark Zinuno Couture, Digital Days Photography Workshop passes and more to come.
The house will feature the latest in selected services, technology and design, including: gourmet oven-baked meals from Bertolli (served Thursday evening and Friday afternoon); Digeo’s new Moxi HD DVR; Sony BRAVIA HDTVs and Blu-ray Disc Players; and other premium manufacturers. Evoque Candles will produce a signature scent every day throughout the house.
Complimentary VIP transportation service for day and nighttime activities will be provided by official Academy Award® Sponsor HYUNDAI and their flagship vehicle, the performance luxury sedan and North American Car of the Year, the Hyundai GENESIS.
The Creative Coalition (TCC) will be shooting the PSA campaign, “It Starts with the Arts,” from Haven. The campaign with a broadcast and print component will bring together leaders from the entertainment industry and public school children to educate, motivate and activate citizens to support public funding for the arts. The campaign will be released nationally and presented to President Obama, the new Administration, Congress and other influentials to remind them how important it is to support the arts—especially during difficult economic times. The PSA is directed by actor/producer/director Fisher Stevens (Crazy Love, Lost, In the Bedroom, Awake) and written by John Krokidas (Slo-Mo, Jack and Hill), with cinematographer Aengus James (Poliwood, American Harmony). The Creative Coalition (www.thecreativecoalition.org) is the leading 501 ©(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating and mobilizing its members on issues of public importance. Headquartered in New York City, The Creative Coalition also has offices in Washington, DC, Los Angeles and San Francisco.
A leading advocate for the arts and entertainment industry in public policy, the Creative Coalition commands the attention and participation of Hollywood’s biggest stars. Their Inaugural Ball last month drew the likes of Anne Hathaway, Susan Sarandon, Kerry Washington, Samuel L. Jackson, Rachel Leigh Cook, Ron Howard, Heather Graham, Forest Whitaker, Magic Johnson, Isaiah Washington, Josh Lucas, Maura Tierney, and Tim Daly for performances by Elvis Costello, Sam Moore and Sting.
Celebrity guests already confirmed for TCC’s presence at Haven include: Tom Arnold (True Lies, Soul Plane, Nine Months); Ellen Burstyn (Requiem for a Dream, The Exorcist, The Fountain); Dana Delany (Fly Away Home, Batman: Mask of the Phantasm, As the World Turns); James Denton (Face Off, Primary Colors, Threat Matrix: Doctor Germ); Wendie Malick (Just Shoot Me, The American President, Emperor’s New Groove); Daphne Zuniga (Spaceballs, The Fly II, The Sure Thing); and more to be announced shortly.
Haven’s hostHachette Filipacchi Media U.S. will have an unprecedented five of their publications and online media properties present including: American PHOTO, ELLE, ELLE DECOR, Metropolitan Home and Premiere. Sony’s Editorial Photo Studio's photographer Brian Smith will be shooting in the space.
Sony Music consultants will provide daily artist showcases featuring global label priorities Guy Sebastian and Chris Mann, among others, including Russell Simmons’ DJ Idris Elba. Special guest DJ’s will put in marathon sessions on the decks throughout the week.
EVENING ACTIVITIES (BY INVITATION ONLY)
Wednesday, February 18th –Honoring Wrestlemania 25, welcome event hosted by the WWE, featuring more than a dozen superstars and divas including Rey Mysterio; Miz John Morrison; Maria; Kelly Kelly; Kofi Kingston and Maryse; an airbrush tattoo studio and gaming experiences. WWE has launched the careers of Wayne (The Rock) Johnson; John Cena (Renny Harlin’s 12 Rounds) and others; with the success of The Wrestler, who knows what else might happen?
Thursday, February 19th—Chef Rocco Dispirito and his team will host a celebrity party with Bertolli. They will cook alongside The Echelon Club.
Friday, February 20th –honoring Los Angeles’s emergence in fashion, Friday night features a fashion show by Russell Simmons, designers Yanci Fugel, and Taryn Manning and Tara Jane’s new line Born Uniqorn, a performance by Simmons’ DJ Idris Elba and more.
Silvestri concludes, “We’re pleased to present this roster of activities for the nominees, celebrities and other influencers in town for the biggest entertainment event of the year. We look forward to seeing the world’s stars and media at HAVEN.”
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Haven by Hachette Filipacchi Media U.S. (HFM U.S.)
HAVEN, where film, fashion and photography meet--takes the awards experience venue to a completely new level high above Beverly Hills February 18-20 with a unique partnership between Hachette Filipacchi Media U.S. and Classic Entertainment Group. By day, HAVEN features spa services, celebrity gifting, editorial photo shoots as well as intimate entertainment and transportation to and from the venue. By night, the venue features a series of Award-caliber evening events from studio events to live musical performances
Hachette Filipacchi Media U.S. (www.hfmus.com)
Hachette Filipacchi Media U.S.’s enthusiast brands and targeted media products reach nearly 60 million consumers through magazines, online and mobile content. The company’s editorial hallmarks are trusted expert content along with independent product testing. Our prestigious brands fall into five sectors and include: Fashion (ELLE, ELLEgirl); Automotive (Car and Driver, Road & Track, Jumpstart Automotive Media); The Luxury Design Group (ELLE DECOR, Metropolitan Home, PointClickHome); Women & Health (Woman’s Day and Woman’s Day Special Interest Group) and Enthusiasts (American Photo, Boating, Cycle World, Flying, Popular Photography, Premiere and Sound & Vision). HFM U.S. Total Solutions marketing initiative packages these assets across brands and platforms with customized marketing programs. HFM U.S. is part of Lagardère’s (www.lagardere.com) media division Lagardère Active, a producer of special interest content in over 40 countries.
Classic Entertainment Group, Inc.
Founded in 2004, CEG is a full service entertainment marketing firm founded by Jacob Gitzis and James H. Floyd. Together, the partners bring a combined 30 years of experience in product placement, sponsorship, casting, talent management and live event production. CEG has divisions specializing in product placement, casting/talent management and events. CEG clients include: MTV, ABC, NBC, Oxygen, AOL, Hachette Filipacchi Media U.S., The Wall Street Journal, Bunim-Murray Productions, and Granada America as well as several major Fortune 500 corporate clients. CEG is at the forefront of the reality TV production phenomenon and is considered a leader in developing buzz around some of TV’s most successful productions. CEG has worked behind the scenes on many of America’s top rated TV shows, including NBC’s The Apprentice, BRAVO’s Project Runway and Celebrity Poker Showdown, MTV’s RoomRaiders and many more.
American Laser Centers:
American Laser Centers (http://www.americanlaser.com) is the largest and most successful laser hair removal, skin rejuvenation and cellulite reduction therapy company, with more than 220 locations in the United States. The company has performed more than two million aesthetic treatments since its founding in 2002. American Laser Centers offers clients laser hair removal, skin rejuvenation, body contouring and cellulite reduction therapy treatments using state-of-the-art-technology under a doctor-supervised regimen.
American Photo
AMERICAN PHOTO, published by Hachette Filipacchi Media U.S. (www.hfmus.com), a Lagardère Active company, offers a unique visual environment and authoritative editorial voice that inspires and informs an audience of advanced photography enthusiasts and photo professionals. These are opinion leaders who respond to excellence in imagery, design, and writing. American Photo intends to be the “bible” of the photographic world in the United States, covering the art and the swiftly-changing technology of photography. Finally, American Photo celebrates photography in a cultural setting, showing readers new ways in which to enrich their own photographic lifestyles.
Bertolli
New Bertolli® Oven Bake Meals™ let you have restaurant quality Italian dishes like Meat Lasagna Rustica, Stuffed Shells in Scampi Sauce, Chicken Parmigiana & Penne and Tri-Color Four Cheese Ravioli baked in your own oven dish and prepared with your personal touch. Experience the robust flavors of seasoned meats, luscious sauces, pastas and cheeses harmoniously blending together and baking to golden brown perfection. We can’t say it’s homemade, but you can. For more information: www.villabertolli.com
Blurb
Blurb is a company and a community that believes passionately in the power of books: making, reading, sharing, and selling them. Blurb is flexible and smart enough to help anyone make a book--photographers, creative professionals, bloggers, artists, writers, travelers, everyone. Blurb™s bookstore and online marketing tools let people share, market, and sell their books, and keep 100% of the markup. Blurb™s community features empower socially connected groups of consumers and professionals to create Blurb books together. Blurb won a 2008 Webby Award for Best Services website, has been recognized as an OnMedia 100 winner by AlwaysOn in 2008, was named a Momentum 15 company by Dealmaker Media in 2007, and was the 2007 Pixel Awards Geek Winner. Blurb was founded by Eileen Gittins in 2005 and is funded by Canaan Partners and Anthem Venture Partners. Blurb BookSmart, software is free for Mac or PC at www.blurb.com.
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The Creative Coalition
The Creative Coalition (www.thecreativecoalition.org) is the leading 501(c)(3) nonprofit, nonpartisan social and public advocacy organization of the arts and entertainment community. Founded in 1989 by prominent members of the creative community, The Creative Coalition is dedicated to educating and mobilizing its members on issues of public importance. Headquartered in New York City, The Creative Coalition also has offices in Washington, DC, Los Angeles and San Francisco.
Digeo
Digeo, Inc., a Paul Allen-backed company, provides premium home entertainment products including digital video recorders (DVR). The company's mission is to enable the best consumer experience in high-definition entertainment for the connected home. The company's flagship product - the Moxi(r) HD DVR with Emmy(r) award-winning menu and features - serves as the hub for whole-home distribution of digital entertainment. The Moxi platform empowers consumers to discover, experience and share high definition media, including TV, movies, music, games, photographs and video. The Moxi HD DVR is available directly to consumers at moxi.com or via Amazon at www.amazon.com/electronics. Moxi products are also available through cable providers, with nearly a half million units deployed to U.S. households to date. Digeo continues to innovate and provide Moxi solutions to the cable and IPTV industry, including the licensing of the Moxi platform and services to consumer electronics manufacturers and service providers. To learn more please visit www.digeo.com.
Digital Days
Digital Days is a photography workshop series brought to you by Sony and Popular Photography magazine. Visiting 18 cities per year, Digital Days helps unravel the mysteries of digital imaging and provides attendees with the knowledge, tools and confidence to take better pictures and share their life experiences through photography.
FGX International
FGX International is a leading designer and marketer of non-prescription reading glasses, sunglasses and costume jewelry with a portfolio of established, well-recognized brands including Foster Grant, Magnivision, Anarchy, Angel, Gargoyles, Solar Shields and PolarEyes. FGXI also holds licenses from Ironman, Levi Strauss, Field & Stream, Body Glove and C9 By Champion. Based in Smithfield, Rhode Island, FGXI has approximately 375 full-time employees. Additional offices are located in New York, San Luis Obispo, Toronto, Stoke-on-Trent, England, Mexico City, Bentonville, AR and Shenzhen, China.
HYUNDAI Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 780 dealerships nationwide.
Madison and Mulholland
Established in 2004, Madison & Mulholland is dedicated to helping companies place products into the hands of celebrities and the media. Our company has worked with airlines, awards shows, film festivals, celebrity charities and events as well as corporate America and the publishing industry. Jane Ubell-Meyer, CEO, is a former television and film producer. In addition to celebrity gifting, she is the designer behind Madison & Mulholland Eyewear and currently teaches at NY's Fashion Institute of Technology. www.madisonandmulholland.com.
OPI Products Inc.
OPI Products Inc., the world leader in professional nail care, is renowned for its range of innovative products, including its 200+ fashion-forward Nail Lacquer shades. The choice of professionals and consumers, OPI Nail Lacquer is celebrating its 20th anniversary in 2009. OPI Nail Lacquers contain no DBP, Toluene, or Formaldehyde. For more information, call 800.341.9999 or visit www.opi.com.
Sony
Unleash your creativity. This flagship Sony α (alpha) A 900 DSLR camera raises the bar with impressive features including 24.6-megapixel resolution. The ultimate DSLR experience, for advanced amateurs and professionals alike.
Splashlight
Splashlight is a world-class leading resource for photography, offering a full range of photographic services including studio rentals, state-of-the-art photographic equipment, digital capture, production, digital asset management, CGI, retouching services, video production, event space and more. It is located in the heart of SoHo and occupies more than 60,000 square feet of premium space with top amenities. On-site facilities at Splashlight include eight day-rental studios that range in size from 1,600–3,000 square feet that can be combined into much larger spaces; two private client studios; a fully equipped digital retouching suite; a state-of-the-art equipment room; and gourmet full-scale catering is available for all photo shoots both in studio and on location, and special events.
Warren Tricomi
Individually, Joel Warren and Edward Tricomi are legends in the worlds of hair color and hair styling, respectively. However together, they are an unrivaled duo whose shared expertise defines hair trends season after season. In their twenty years as partners they have become the go-to salon for New York City's elite, established a network of salons across the country and created the first collection of hair products produced by a colorist and a stylist.
, a division of Lagardère SCA