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HFM U.S. Forms Strategic Partnership With StyleFeeder

03/19/2009

Personal Shopping Engine Will Offer Product Recommendations and

Direct Shopping Functionality on ELLE.com and other HFM U.S. Websites

NEW YORK, March 19, 2009 - Hachette Filipacchi Media U.S. (HFM U.S.) today announced that it has formed a strategic partnership StyleFeeder, the personal shopping engine. Through the partnership with HFM U.S., StyleFeeder will provide ELLE.com visitors with personalized product recommendations as well as direct shopping functionality on ELLE.com and eventually on other HFM U.S. websites. As part of the agreement, HFM U.S. will exclusively handle advertising sales for StyleFeeder.

“StyleFeeder is leading the online shopping sector with its personalized product recommendations and advanced social shopping functionality,” said Florent Peyre, V.P. of business development for HFM U.S. Digital “By partnering with StyleFeeder, HFM U.S will provide even greater benefits to both our consumers and advertisers by offering the best shopping experience through a personalized recommendation system.”

In phase two of the partnership rollout, StyleFeeder’s recommendation system and intelligent search engine will provide an integrated platform for personalized shopping on HFM U.S. sites that integrate the StyleFeeder functionality. This system will recommend products specifically for the individual and connect them with other online shoppers with similar preferences.

“There is a natural alignment with StyleFeeder’s users and the vast audience that HFM U.S. websites reach,” said Shergul Arshad, StyleFeeder’s V.P. of business and corporate development. “StyleFeeder’s focus on personalized online shopping coupled quality content across HFM U.S. websites further enhances StyleFeeder’s reputation with engaged consumers and leading retailers.”

About StyleFeeder (www.StyleFeeder.com)

StyleFeeder combines the best of Web 2.0’s social and personalization aspects as the Web’s only personal shopping engine. As shoppers rate products on the website, StyleFeeder learns about each person’s unique sense of style so it can help them find clothes, shoes, furniture and home goods they like faster. People use StyleFeeder’s fast and easy search to find new products they’ll love and meet people who share similar tastes. By combining social data and algorithmic product recommendations, StyleFeeder provides a powerful shopping experience across 2,000 retailers and 14 millions products. StyleFeeder also has the most popular shopping application on Facebook with more than 2.5MM installs. StyleFeeder is backed by Highland Capital Partners and Schooner Capital.