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Metropolitan Home Launches Fulcrum Magazine With July/August Issue

06/25/2008

Branded Trade Supplement Offers Design Professionals Overview Of Latest News in Architecture and Design

New York, NY June 25, 2008 - Metropolitan Home, the definitive resource for modern design, published by Hachette Filipacchi Media U.S. (HFM U.S.) launches Fulcrum, a branded trade magazine supplement with its July/August issue, it was announced today. Fulcrum will provide design professionals with the latest “need-to-know” information about design process and practice. Fulcrum was developed under the editorial direction of Donna Warner, VP/Editor-in-Chief, Metropolitan Home and Marisa Bartolucci, Editor-in-Chief of Fulcrum. Deborah Burns, VP/Publisher, Metropolitan Home, is the publisher. The supplement is advertiser supported with an initial distribution of 100,000.

“Last December, we gathered a group of designers, architects and design journalists to talk about the current state of design magazines,” said Bartolucci. “During this conversation, it became apparent that there was a need for a new kind of design magazine, one that pulls from the strength of design blogs with fresh graphics and succinct copy, while maintaining the strong point of view, beautiful photography and inspiring images found in Metropolitan Home. And so Fulcrum was born.”

“We understand that our trade readers need to stay current to be competitive and yet have very little free time to read, so we’ve created a targeted magazine that gives them the most up-to-date information about design process, practice and service through carefully curated editorial and fresh, innovative content,” said Burns.

Through a dynamic print and online format, Fulcrum will offer a quick overview of the latest news in the fast-changing world of architecture and design. At Fulcrummag.com, users will have the opportunity to respond to magazine articles, post their own experiences and suggest topics for future issues.

Unique to Fulcrum is the creation of a “post editor” role, representing a dialogue between the magazine and its readers. Stephen Burks, a young American product designer who has recently emerged on the global scene with furnishings for B&B Italia, Cappellini, and Missoni, will be the first designer to assume that role. His comments on projects are interspersed throughout the issue, culminating in “End Note,” where he highlights his latest projects.

Copies of Fulcrum will be distributed to a targeted list of 100,000 designers, architects, real estate developers and others in the contract field, with a portion polybagged with the July/August issue of Metropolitan Home. Copies will be distributed at trade events and to a curated list of members of ASID, IIDA and DBIA nationwide. Fulcrum was designed by 2x4, a multidisciplinary studio focusing on design for art, architecture, fashion and culture clients.

About Metropolitan Home

Metropolitan Home stands alone as the definitive guide to modern design and the unparalleled champion of contemporary style. The magazine’s urban mindset speaks to readers everywhere and sets the standard for how to live well now. Every article and photograph connects with the magazine’s affluent, intelligent, progressive readers. Each page informs and inspires consumers to decorate, renovate, garden and cook as they create a haven for themselves and their families. Metropolitan Home’s distinctive voice elevates eclectic style and celebrates the impact that quality design has on today’s modern world.

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