Road & Track and Yahoo! Autos Launch "5-to-Drive" on May 19th
05/19/2009
The 10-Part Series’ Themes Range from "Affordable Luxury" to “Fantasy Cars”
New York, N.Y. (May 18, 2009) – On May 19th Road & Track and their online partner Yahoo! Autos will launch “5-to-Drive,” a 10-part series with segments focusing on five cars that exemplify a given theme or topic. The first three - Convertibles, Affordable Luxury and Family-Friendly Fun (please see links below) - include videos hosted by Chris Leary who also can be found behind the mike on the Fox All Access radio show. The series on Yahoo! Autos is backed by additional text, photos and specs on RoadandTrack.com/5todrive. This is the latest production in a three-year editorial partnership between Road & Track and Yahoo! Autos.
Other “5-to-Drive” program segments will roll out weekly and include Fuel-Efficient Cars, Fantasy Cars, Luxury Cars, Safety Innovations, Inexpensive Fun, Future Classics and Fuel Efficiency of the Future. Shot in high definition, “5-to-Drive” presents a wide range of automobiles from the tire-smoking Mercedes-Benz SL65 Black Series to the futuristic Aptera 2e three-wheel electric. Road & Track editors chose the five cars for each segment based on their high worth to the consumer in the areas of value, performance, fun-factor, market interest, and, in many instances, versatility.
Following are the three “5-to-Drive” segments that launch May19th:
1) 5 to Drive: Convertibles
Forget the psychologist; these five convertibles will start improving your mood immediately.
RoadandTrack.com/convertibles
Autos.yahoo.com/5-to-drive-videos/convertibles
2010 Ford Mustang GT500 Convertible
2010 Infiniti G37 Convertible
2010 Bentley Continental GTC Speed
2010 Mini Cooper S Convertible
2009 Porsche Boxster S
2) 5 to Drive: Affordable Luxury
Five fantastic cars that any young professional would be happy to have. They’re fun to drive, attractive inside and out, and they are affordable.
RoadandTrack.com/affordable
Autos.yahoo.com/5toDriveAffordableLuxury
2009 Acura TSX
2009 Lexus IS 250
2009 Mazda RX-8
2009 Mercedes-Benz C300
2009 Cadillac CTS
3) 5 to Drive: Family-Friendly Fun
Five vehicles that cleverly combine passenger utility with sporting ability to show you that there is life beyond minivans.
RoadandTrack.com/family
Autos.yahoo.com/5todrivevideos/familyfriendlyfun
2009 Acura MDX
2009 Kia Rondo
2009 Mazda5
2009 Mitsubishi Outlander
2009 Volkswagen Routan
About Road & Track
Road & Track, a Hachette Filipacchi Media U.S. (www.hfmus.com) brand, has a 60-year track record of providing its audience with the finest road tests of new cars, comparisons that make car shopping decisions easier and more informed, over-the-horizon looks at future cars, in-depth technical updates on everything from future fuels to tire technology and racing features that transport the reader into the pits and paddocks of racing teams around the world. Published monthly, Road & Track magazine has over 5.5 million readers. Other platforms include: RoadandTrack.com http://www.roadandtrack.com and Road & Track Mobile; Road & Track LIVE, a national consumer exotic sports car driving program; Road & Track Radio, a weekly two hour live program on Sirius-XM Radio with over 60 affiliates; and an enriched database with vehicle ownership and purchase intent data.
About Yahoo! Autos
Yahoo! Autos (http://autos.yahoo.com) is the number one destination for online automotive shoppers. Yahoo! Autos delivers resources for researching, buying, maintaining and communicating with others about vehicle decisions and purchases. It’s also home to innovations that include Car Finder, a new vehicle make-model-trim search experience; and the Green Center, a leading online source for the latest news and information on alternative fuel vehicles. Yahoo! Autos has more than six million visitors per month (comScore, April 2009).
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